Sub Title

School of Business and Management

Title

BBA in Marketing

Modules
Award
BBA in Marketing
Duration
4Y
Jupas code
JS5316
Title
Application Choice(s)
Application Choice
BBA in Marketing
Description
Students who have developed clear interests in this program may apply and be admitted directly to this program.
Business and Management
Description
Students who wish to spend more time exploring their interests may apply and be admitted to the School of Business and Management without a major. They will be able to apply to Marketing during the Major Selection Exercise at the end of the first two or three semesters.
Title
Overview
Description

The BBA in Marketing (MARK) program cultivates well-rounded marketing professionals who fully appreciate the synergy created by marketing and other business functions. 

The curriculum content ranges from core marketing courses to advanced electives in various aspects of marketing, such as its international dimensions, strategy, and pricing. Central to the program are consumer behavior and marketing research. 

Our course material is continuously updated and new courses introduced to prepare students for the job market. Marketing courses are conducted interactively, and students are usually exposed to a team environment. The program uses a diverse portfolio of pedagogical learning tools including interactive class discussion, case analysis, group projects, and business simulation games. 

Ranking: 

#16 in Business and Management Studies (#1 in Greater China)
(QS World University Rankings by Subject 2020)

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Title
Career Prospects
Description

The strength of the MARK program is demonstrated by our graduates’ impressive employment rate, which exceeded 97% in 2019. They have received offers from more than 100 leading local and global corporations, such as American Express International Inc.,Bank of America Merrill Lynch, EY, HKSAR Government, Hong Kong Disneyland, IHS Markit, KPMG, L’Oreal, LVMH, and PwC, The Hong Kong Jockey Club and The Hong Kong Trade Development Council.

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Module Reference
Module Reference
Title
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